So why do I say 'brand' when we're about to build you a business?
Because branding is your way of telling your story. Everything from the colours you use to the articles you post adds something. It needs to be consistent and intentional.
People will judge you and your business based on visual elements. But design is just a communication tool. First, you need to find out what you want to say.
Your brand is like a machine: All the elements need to fit together to make the machine work.
When working together, we’ll build you a strong brand starting from the very beginning, your business foundations and find matching elements on each level later on.
My method is very customer-centric. It focuses on the thoughts and emotions of your ideal customers when they meet your brand - a visual that triggers and forms that important emotional connection.
We will find the core and purpose of your business and make it visible.
That's the best way to attract your ideal clients.
AND A LITTLE BIT ABOUT ME:
I’m Zsofi, your coffee addict Business Designer with 9 years of experience, dedicated to helping you create a brand that reflects who you are, what you do and attracts dream clients.
And why am I a good pick to do that?
I learned about peoples' needs when running my coffee shop.
"Just a black coffee". Come on. I know you come twice a week just because of my cat face cookies.
And while I'd never underestimate the power of hospitality, I also studied UX design, finished my MBA and I've been helping businesses with business design for years now, bringing in the customer-centric point of view.
Long story short:
You’re damn good at what you do.
Let’s make sure your brand tells your story right.
Zsofi has a very easy-going and approachable manner that instantly makes you feel at ease. She takes the time to explain both the higher level strategy and the detailed how-to’s and is incredibly knowledgable about branding and the impact of branding on the customer experience and sales results. I highly recommend working with Zsofi if you want to have confidence in your branding strategy and execution and feel like you’re having fun in the process.
Parent & Life Coach @ My Parent Toolkit
Here's what we'll cover:
MILESTONE 1 : SET THE FOUNDATION OF YOUR BRAND
-- Get clear on who you are, what you do and what your business is about so you can set the direction for your brand
-- Define who you work with, the way you want to help them and the results they will get so you can be intentional and effective in your marketing
-- Perfect your message and the way you present your business to your audience
MILESTONE 2 : CONTROL HOW PEOPLE PERCEIVE YOUR BRAND
-- Identify what you want people to think and feel about your brand
-- Understand how to decode customer needs and respond to their core desires
-- Create and implement a communication style that generates the right perception of your business
MILESTONE 3 : POSITION YOUR BRAND TO STAND OUT
-- Craft a precise niche statement that will match what you have to offer to your clients' biggest pain points
-- Create a unique & emotionally compelling offer so you can stand out from the crowd
MILESTONE 4 : CREATE VISUALS THAT REPRESENT YOUR MESSAGE
-- Identify visual elements that portray your message accurately
-- Gather visuals that feel authentic to you and make you shine
-- Select the elements you will use and create a mood board so you can have a style guide for your brand
MILESTONE 5 : CREATE A PATHWAY THAT LEADS TO THE RESULTS YOU WANT
-- Design the steps you want your clients to take towards buying from you
-- Help them get the information they need and take the path you set them
MILESTONE 6 : BUILD A WEBSITE THAT CONVERTS
-- Discover how to capture peoples' attention and make them stay on your website
-- Learn how to make your website user friendly so they can focus on your offers and take action
The short version of my signature program: If you only need the blueprint of creating a powerful brand and guidance focusing on the challenging areas
4-week program with 1:1 support
Weekly Strategy call
Tools and Templates
1-week support through DMs after offboarding
BRAND THAT WORKS
The step-by-step walkthrough of building a solid business with matching presence that broadcasts the right message and attracts the right customers
8-week program with 1:1 support
Weekly task setting calls
Tools and Templates
Weekly Strategy calls
All my support in business hours
2-week support through DMs after offboarding
I WANT IT ALL
We'll build up your business, show it to the world and put it on the right track
Brand Strategy + Design + Marketing
'Brand That Works'
Custom logo design
Font & colour palette
Social Media templates
Website Look & Feel
Digital marketing and positioning:
1-week support through DMs after the implementation call
Zsofi helped me look at my business in a whole new way! She was friendly, professional and knew exactly how to approach each facet of my business. I'm beyond happy with my experience and can't say enough good things about it. I highly recommend Zsofi for those needing the expertise of someone like her.
Sicilia Maye Owner
SO WHERE DOES THAT LEAD YOU? YOU WILL:
Have a solid business with offers that attract
Understand the psychology behind the facade of a brand
You'll be able to control what people think of your business and communicate effectively with your ideal clients to draw them to you
Have a visually pleasing brand that stands out of the crowd
Have designed the perfect system so you’ll have people taking the path you set them towards buying your services
I highly recommend that everyone has at least a consult with Zsofi. She was amazing, really easy to chat to, down to earth and so very helpful. She focused on the important things and I never felt overwhelmed.
I left with some really great actionable tips and tricks and felt like I could easily actually make a difference. Her advice was simple and effective and she was so much fun to chat with.
Matcha Nude Owner