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BRAND STRATEGY

Turning your vision into a sustainable business:

Let's build you a Brand That Works

ARE YOU READY TO BUILD A SOLID BUSINESS AND A BRAND THAT DOES THE WORK FOR YOU?

So why do I say 'brand' when we're about to build you a business?

Because branding is your way of telling your story. Everything from the colours you use to the articles you post adds something. It needs to be consistent and intentional.

People will judge you and your business based on visual elements. But design is just a communication tool. First, you need to find out what you want to say.

Your brand is like a machine: All the elements need to fit together to make the machine work.

 

When working together, we’ll build you a strong brand starting from the very beginning, your business foundations and find matching elements on each level later on.

My method is very customer-centric. It focuses on the thoughts and emotions of your ideal customers when they meet your brand - a visual that triggers and forms that important emotional connection.

We will find the core and purpose of your business and make it visible.

 

That's the best way to attract your ideal clients.

By the end of this journey you will...

  • Have a solid business with offers that attract

  • Understand the psychology behind the facade of a brand
    You'll be able to control what people think of your business and communicate effectively with your ideal clients to draw them to you

  • Have a visually pleasing brand that stands out of the crowd

  • Have designed the perfect system so you’ll have people taking the path you set them towards buying your services

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AND A LITTLE BIT ABOUT ME:

I’m Zsofi, your coffee addict Business Designer with 9 years of experience, dedicated to helping you create a brand that reflects who you are, what you do and attracts dream clients.

 

And why am I a good pick to do that?

I learned about peoples' needs when running my coffee shop.

"Just a black coffee". Come on. I know you come twice a week just because of my cat face cookies.

And while I'd never underestimate the power of hospitality, I also studied UX design, finished my MBA and I've been helping businesses with business design for years now, bringing in the customer-centric point of view.

 

Long story short:

You’re damn good at what you do.

Let’s make sure your brand tells your story right.

Zsofi has a very easy-going and approachable manner that instantly makes you feel at ease. She takes the time to explain both the higher level strategy and the detailed how-to’s and is incredibly knowledgable about branding and the impact of branding on the customer experience and sales results. I highly recommend working with Zsofi if you want to have confidence in your branding strategy and execution and feel like you’re having fun in the process.

Miki

Parent & Life Coach @ My Parent Toolkit

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Here's what we'll cover:

 

 

MILESTONE 1 : SET THE FOUNDATION OF YOUR BRAND

-- Get clear on who you are, what you do and what your business is about so you can set the direction for your brand

-- Define who you work with, the way you want to help them and the results they will get so you can be intentional and effective in your marketing

-- Perfect your message and the way you present your business to your audience

MILESTONE 2 : CONTROL HOW PEOPLE PERCEIVE YOUR BRAND

-- Identify what you want people to think and feel about your brand

-- Understand how to decode customer needs and respond to their core desires

-- Create and implement a communication style that generates the right perception of your business

MILESTONE 3 : POSITION YOUR BRAND TO STAND OUT

-- Craft a precise niche statement that will match what you have to offer to your clients' biggest pain points

-- Create a unique & emotionally compelling offer so you can stand out from the crowd

MILESTONE 4 : CREATE VISUALS THAT REPRESENT YOUR MESSAGE

-- Identify visual elements that portray your message accurately

-- Gather visuals that feel authentic to you and make you shine

-- Select the elements you will use and create a mood board so you can have a style guide for your brand

MILESTONE 5 : CREATE A PATHWAY THAT LEADS TO THE RESULTS YOU WANT

-- Design the steps you want your clients to take towards buying from you

-- ​Help them get the information they need and take the path you set them

MILESTONE 6 : BUILD A WEBSITE THAT CONVERTS

-- Discover how to capture peoples' attention and make them stay on your website

-- Learn how to make your website user friendly so they can focus on your offers and take action

If you're ready to start your journey and build a brand that works...

LET'S MAKE IT HAPPEN!

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Zsofi was a huge help in analyzing my brand and my website. She gave me great pointers and advice from a ‘new client’ perspective that I had never considered before. I definitely have taken a lot of her expertise and put them into practice and have been seeing improvements. 

Serena

Graphic Designer

PRICES & PACKAGES

$ 795

BRAND REVAMP

The short version of my signature program: If you only need the blueprint of creating a powerful brand and guidance focusing on the challenging areas

INCLUDES:

4-week program with 1:1 support

Weekly Strategy call

Workbook

Tools and Templates

1-week support through DMs after offboarding

$ 1500

BRAND THAT WORKS

The step-by-step walkthrough of building a solid business with matching presence that broadcasts the right message and attracts the right customers

INCLUDES:

8-week program with 1:1 support

Brand questionnaire

Briefing call

Weekly task setting calls

Workbook

Tools and Templates

Weekly Strategy calls

Mood board

Customer journey

Website structure

Unlimited messaging

All my support in business hours

2-week support through DMs after offboarding

$ 3500

I WANT IT ALL

We'll build up your business, show it to the world and put it on the right track

INCLUDES:

Brand Strategy + Design + Marketing

'Brand That Works'

+

Brand Design:

Mood board

Custom logo design

Brand guidelines

Font & colour palette

Social Media templates

Website Look & Feel

Digital marketing and positioning:

Communication strategy

Implementation call

1-week support through DMs after the implementation call

 

OPTIONAL ADD-ONS:

Website design

GUARANTEE

Of course, I know finally investing in a brand strategy for your business is a big step, and I want you to make your decision with the utmost confidence.

That's why, if by the end of the 8-week program you feel like something is still missing, we’re gonna go until you feel confident about your brand. I’m not letting your hands go until you feel ready.

WORST CASE SCENARIO :

It's going to last us more than 8 weeks to create you a strong brand.

I highly recommend that everyone has at least a consult with Zsofi. She was amazing, really easy to chat to, down to earth and so very helpful. She focused on the important things and I never felt overwhelmed.

I left with some really great actionable tips and tricks and felt like I could easily actually make a difference. Her advice was simple and effective and she was so much fun to chat with.

Amelia

Matcha Nude Owner

Still on the fence?

HERE ARE SOME GREAT TOOLS AS PART OF THE PACKAGE :

 

BONUS #1 : PROGRAM WORKBOOK

-- Throughout the whole program your worksheets will contain activities and prompts that will help you complete the challenges successfully and remember it all later

BONUS #2 : CHECKLIST FOR A HIGH-CONVERTING WEBSITE

-- A checklist with all the elements you definitely need and also the extra features that make your website extraordinary

BONUS #3 : CHECKLIST FOR A BRAND STARTER KIT

-- All the foundational elements to build a strong brand

BONUS #4 : MOOD BOARD TEMPLATE

-- Easy-to-edit compilation of all your visual and graphic elements with some inspiration to build on

BONUS #5 : FUNNEL MAP BLUEPRINT

-- A system for how clients are going to find you online, interact with you and eventually buy from you

Zsofi helped me look at my business in a whole new way! She was friendly, professional and knew exactly how to approach each facet of my business. I'm beyond happy with my experience and can't say enough good things about it. I highly recommend Zsofi for those needing the expertise of someone like her.

Enethinia

Sicilia Maye Owner

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STILL GOT QUESTIONS?

Feel free to reach out and shoot those questions until you feel ready:

Let's chat ›››

I prefer sending a message ›››

@2021 ZSOFI KISS

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